- Client
- Potter Sanctuary
- Scope
- Brand · editorial site · booking · accounts · admin · AEO layer
- Shipped
- Feb 2026

AnewwellnesspracticewithnorealonlinepresenceandabookingprocessthatlivedentirelyintextmessagesandsocialmediaDMs.Everyenquiry,everyreschedule,everyavailabilityquestionranthroughtheowner'spersonalinbox—workableforahandfulofclients,unsustainableasthepracticegrew.
We built the business a complete foundation: a branded editorial website engineered to be found and cited by AI search, not just listed in traditional results; an integrated booking system wired directly into the site; client accounts; and a full admin portal where the owner sets her availability and watches it appear live on the site in real time. Booking moved out of the DMs and into a system the business actually controls — the owner manages her own calendar, clients book themselves, and the practice has a presence that works whether someone finds it through Google or asks an AI assistant for a recommendation.
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